Forget Tanning Beds. College Students Today Want Uber Parking.

The millennial generation attended college in a golden era for student housing, as investors poured money into luxurious off-campus communities packed with resort-style amenities: rooftop pools, golf simulators, tanning beds, climbing walls.

The wow factor increased with every new development. Many universities amped up their campus dorms and amenities in an effort to bolster recruitment, with a few going so far as to put in “lazy rivers” for floating around pools.

“It was crazy to see what was going to beat the last new thing,” said Dan Oltersdorf, a senior vice president and chief learning officer at Campus Advantage, which manages about 70 off-campus student housing communities around the country. “You were just asking, what’s next?”