McFerren to Oversee Expansion Into New Industry Verticals and Agency’s Client Portfolio
AUSTIN, TX (February 20, 2020) — Catalyst, a full-service marketing and advertising agency specializing in multifamily, student, and senior living real estate marketing as well as small and medium enterprise marketing, today announced the promotion of Christy McFerren to Managing Director.
“Christy is extremely passionate about taking Catalyst to the next level as Campus Advantage’s strategic marketing partner and to reaching new territory for the company: multifamily and senior living spaces,” said Mike Peter, President and CEO of Campus Advantage. “Her enthusiasm for, and dedication to, Catalyst’s growth and success is admirable and I really look forward to watching her flourish in this role.”
Catalyst, Campus Advantage’s marketing partner, hired McFerren in 2014 as Senior Designer. During her tenure she has held several positions including Creative Director, Strategy and Operations Director, and Vice President. In the last six months, McFerren led the Catalyst team in key accomplishments including repositioning brand and service offerings, recruiting an experienced sales team, securing two critical long-term partnerships in the senior and multifamily space, and increasing the sales closure rate by 96% year-over-year in Q4 of 2019.
Building upon her passion for seeing Catalyst reach its full potential in the real estate industry, McFerren will oversee the growth of the agency’s client portfolio and its expansion into new industry verticals, as well as spearhead efforts to strengthen existing client relationships. She will also focus on ensuring clients experience the benefits of a true partnership, ranging from the specific marketing solutions Catalyst provides to the service values and relational touchpoints through which they are delivered. Two initiatives that are launching in 2020 to create tangible differences are the launch of dataLYST — new live-data dashboards that provide real-time visibility on marketing ROI — as well as a new customer experience program designed to elevate the experience of working with Catalyst as a partner, which will launch in Q2 of 2020.
“I am honored to take on the role of Managing Director and to work with this incredible team of experts,” said McFerren. “I look forward to fostering an environment for our team that continually challenges them to grow and offers them the opportunity to experience their own greatest potential as professionals and marketing leaders.”
McFerren holds an MBA in Finance and Economics from Regent University.
Catalyst is an award-winning, a full-service marketing and advertising agency specializing in multifamily, student, and senior living real estate marketing as well as small and medium enterprise marketing. The Austin-based agency’s data-driven approach generates measurable results, and its clients therefore benefit from the highest returning resident ratio in their respective industries. Catalyst’s in-house team provides its clients with branding, integrated marketing campaigns, traditional, digital, and emerging marketing placements, leveraging the latest technology advances and communication strategies. Visit https://thelyst.com to learn more.
Media Contact for Campus Advantage