The development plans are finalized, and construction is underway. Now it’s time for owners and developers to consider strategies for driving the lease-up of their new student housing development. A well-orchestrated marketing plan, plus attention to the leasing center and follow-up experience, will expedite leasing velocity and optimize rental rates.
In this paper, you’ll learn to:
- Complete market research that informs targeted activities to drive interest in your property and foot traffic to your leasing office
- Design a standout student housing marketing approach leveraging the channels that matter most to students today
- Create a leasing office, tour, and follow-up experience that keeps your property top of mind