Spring 2024

2024 Spring Leasing Campaign

Catalyst, our marketing partner, collaborated with the Leasing and Marketing department at Campus Advantage to create our portfolio-wide Spring leasing campaign, geared at both interested prospects and current residents looking to renew their lease. This vibrant campaign leveraged the bright colors and vacation-inspired visuals around the theme “Spring Break — Your Way.”

Messaging for the campaign highlighted various ways students might be spending their spring break, including “For the road trip drivers and the playlist compilers” and “For the adventure seekers and the souvenir keepers.” In addition to a themed landing page for each community, Catalyst created custom animated story graphics, paid Facebook and Instagram ads, Google ads, emails, Canva frames, and an editable flyer and poster to allow each community to promote the campaign and giveaways.

Residents and prospects were encouraged to sign before the end of the campaign to take advantage of themed prizes, such as a $1,500 gift card for travel expenses, Ray-Ban Meta smart sunglasses, and an Away travel backpack.

Overall, the 2024 Spring campaign was a success, driving leads and traffic to all the participating communities in the Campus Advantage portfolio. Highlights include:

• 241 new leases and 163 renewals signed
• A total of 9,482 sessions to the landing pages, with 8,022 of those sessions conducted by new users
• 29,538 emails sent with an open rate of 55.7%, exceeding the industry benchmark of 18.2%
• A total of 115 scans received from custom QR codes added to the printed posters and flyers
• 440,895 impressions and 7,873 clicks received from search engine marketing (SEM)

Consulting Q&A with Our Business Development Team

For more than 20 years, Campus Advantage’s Consulting team has leveraged their industry experience and market knowledge to make accurate observations and develop personalized strategies for projects across the country. From market feasibility studies to design and development consulting, our services are tailored to benefit each client — from new entrants to the student housing market to experienced owners, developers, and lenders. We recently chatted with Thomas Demiranda, Chief Sales Officer, and Chris Berger, Business Development Executive, to discuss why student housing operators make the best consultants, and how CA goes beyond just empirical data to equip you with all the information you need to succeed.

Accessibility in the Workplace

In April, the Campus Advantage Diversity, Equity, and Inclusion (DEI) Committee had the chance to host TEDx speaker, podcast host, and disability advocate Alycia Anderson! Our team had the opportunity to hear about Alycia’s experience and journey in the multifamily industry, gain a better understanding of ableism, and learn its effects on inclusion of people with visible and invisible disabilities in the workplace. Thank you for a great conversation, Alycia!

Notable Coverage

The January/February issue of Student Housing Business magazine featured appearances from the Campus Advantage team, including:

• News in Brief (page 8): Read More
• What’s on Our Mind (page 70): Read More

Campus Advantage Awarded Management of Jacksonville, Alabama, Student Housing Property

Campus Advantage has been selected by Manoah Brothers, LLC to oversee management of The Pointe at JSU — a 132-apartment, 504-bed student housing community located in Jacksonville, Alabama.

Built in 2000 and located on the northern side of the Jacksonville State University campus, The Pointe at JSU is a three-story, garden-style community featuring two- and four-bedroom apartments. Each apartment is fully furnished and equipped with a kitchen, including a microwave, a dishwasher, a stovetop and attached oven, and a full-size refrigerator. On-site amenities include a fitness center, a resident clubhouse, a swimming pool, and sport courts. The community is also directly across Highway 204 from the Pete Mathews Coliseum.

“The Campus Advantage team is thrilled to be working with Manoah Brothers and excited to demonstrate our proven student housing management expertise in the Jacksonville market,” said Beth Pinder, Chief Operating Officer at Campus Advantage. “We look forward to implementing our operations excellence, dedicated on-site programming, and best-in-class marketing services at this community as we focus on making a positive impact on our residents’ experience.”

“We are excited about the opportunity of having Campus Advantage, an expert property management company, run this community the way they see fit,” said Ron Manoah, General Partner at Manoah Brothers, LLC. “We acquired The Pointe at JSU in 2018 as an extensive student housing renovation project, and the property has been a great success. Now, we’re looking forward to seeing how CA’s experience and industry knowledge can benefit pre-leasing and our overall NOI.”

We’re Hiring!

Do you know a passionate, motivated individual who wants to be part of a company that encourages, supports, and inspires employees to achieve their full potential? One that is committed to cultivating and developing a diverse and inclusive culture? A culture that also believes in taking our work and our communities, but not ourselves, seriously? At Campus Advantage, our team is the core of our success. We hire based on experience and character, keeping an eye to diversity, equity, and inclusion for everyone. We seek out new team members who are passionate about making raving fans of our residents and clients — and having fun while doing so! If you know someone who fits this description and would like to be part of a team who loves what they do, check out our open positions and send them our way!