Each year, Campus Advantage employees submit ideas and vote on a theme to use portfolio-wide for move-in season. 2016’s theme drew inspiration from the colorful, upbeat atmosphere of music festivals.
Catalyst created a variety of pieces to build excitement for Move-In Fest 2016, as well as to help assist people moving in at each property. Collateral included a logo and branding for the campaign, door hangers, lanyards, a banner, table tents, stake signs, emails, landing pages, a concert T-shirt, a Snapchat filter, social media graphics, and a ticket-shaped fast pass. In addition to these pieces, Catalyst worked with Campus Advantage’s Students First® team to create an “autograph book” to be used throughout the year at the properties. Throughout the year, different events would result in students earning signatures in their autograph book, providing added engagement at each community. Messaging centered around the excitement and anticipation of music festivals, with phrases such as “It’s Your Time — Live it Up!”, “Skip the Lines!”, and “Pack Your Bags!”