Remerton Mill

Location: Valdosta, GA

University: Valdosta State University

The Challenge

Before Campus Advantage stepped in, Remerton Mill followed a conventional leasing strategy that delayed new leasing efforts until spring and used flat-rate pricing across all unit types. This limited the team’s ability to drive urgency or maximize revenue during high-demand periods. On top of that, the on-site team was stretched thin due to in-house landscaping responsibilities, slowing down maintenance response times and impacting curb appeal. Combined with the client’s frequent travel and other priorities, the property needed hands-on support and a more student-focused operational strategy.

The Solution

Campus Advantage quickly identified key areas to improve operations and leasing performance. The team restructured the leasing timeline to begin outreach earlier and implemented tiered pricing to better capture demand and create urgency. Shifting landscaping to an external vendor freed up the on-site team to prioritize resident service, resulting in faster work order completion and improved maintenance routines. Campus Advantage also introduced preventative maintenance schedules and leveraged national vendor partnerships to create cost efficiencies and streamline operations.

To elevate the property’s marketability, Campus Advantage executed several targeted capital enhancements. These included refreshing the model apartment, updating the clubhouse to improve the tour experience, and adding storage options based on resident feedback. All updates were selected for their potential to directly support leasing performance and align with a more cohesive brand experience. The team also provided recruiting and training support to build a more capable and service-oriented on-site team, laying the foundation for long-term success.

The Results

The operational and strategic improvements delivered strong results. By June 2025, Remerton Mill saw a 35% increase in pre-leasing year over year and reached 100% pre-leased for the first time in its history. The earlier leasing start, combined with flexible pricing and a refreshed tour experience, helped boost conversion rates and rental income. Maintenance response times improved dramatically. With fewer internal distractions, the team could focus on creating a more positive resident experience.

These enhancements also paid off in the property’s online reputation. Remerton Mill began receiving consistent 5-star reviews, which helped raise its overall Google rating and positioned it more competitively in the market. The client noted a significant reduction in day-to-day stress and gained renewed confidence in the property’s direction. With a strong management partner and a high-performing team in place, the owner now has more time to focus on company growth knowing that Remerton Mill is in good hands.