Spring Campaign 2016
935
Event Attendees
THE CHALLENGE
Each year, Campus Advantage runs multiple integrated campaigns across their portfolio. Going into 2016, Campus Advantage tasked Catalyst, their marketing partner, to develop a fresh, easy-to-implement campaign theme that could be rolled out to 25 communities.
THE SOLUTION
Catalyst created three main themes: Pool Party, Fiesta, and Barbecue. To keep emails clear and simple, each party theme had a designated weekend for the event. For example, communities hosting a Pool Party had their event on April 23, the Barbecue Party took place on April 30, and Fiestas were celebrated on May 7 (coinciding with Cinco de Mayo).
Each community received a poster, a flyer, a social media cover photo, social graphics, a 30-second promotional video, three emails, and a landing page. To encourage attendance, Campus Advantage offered a Summer Vacation Giveaway, which included round-trip airfare, hotel, and transportation/food allowances for the winner. To enter the sweepstakes, all you had to do was attend an event and provide your information.
THE RESULT
Each community hosted a major event strategically designed to attract college students before the end of the semester while simultaneously reminding residents why they love living at a Campus Advantage community.
Across all communities, 935 students attended events and were entered into the giveaway.
