Generation Z, or those born after 1997, make up the majority of today’s college students — and they have new expectations when it comes to communication. These new expectations affect everything about the search for the properties they will call “home” — from the initial Google search, to scrolling through property social media profiles, to chatting with a leasing agent through text and email, to eventually signing a virtual lease. Student housing management companies must keep up in order to attract residents, secure leases, and drive business goals.
Download this white paper to learn how Campus Advantage uses virtual strategies to provide a quality customer experience for future residents throughout the leasing process. You’ll learn:
- How to connect with residents through a strong website and social media presence
- Tips for creating virtual tours
- How to design virtual property events that resonate
- The importance of a refined virtual customer support strategy
- And more