Sales and Marketing Industry Veteran Thomas Demiranda to Manage New Business for Third-Party Management, Consulting, and Marketing Platforms for Campus Advantage and Catalyst
Austin, Texas, January 2, 2024 — Campus Advantage®, an industry leader in student housing property management, consulting, and investment management, today announced the promotion of Thomas Demiranda, a seasoned sales executive, to the role of Chief Sales Officer.
In his role, Demiranda will be responsible for driving new revenue for Campus Advantage’s third-party management and consulting platforms, as well as maintaining his successful tenure overseeing new business development for Catalyst Marketing, Campus Advantage’s partner marketing agency. Demiranda will be part of the executive leadership team and take a lead role in sourcing and developing new client relationships with investors, owners, developers, colleges, and universities to provide student housing management and consulting services while also nurturing existing client relationships.
Demiranda brings 7 years of real estate industry experience as well as more than 12 years of sales expertise to Campus Advantage. He most recently served as Vice President of Business Development at Catalyst, where he was responsible for more than $6 million in new business and 200 new clients for the marketing division. Demiranda started his career in B2B and B2C start-up sales and contributed to several successful companies before joining Catalyst.
“I am deeply honored and thrilled to take on this role at Campus Advantage, adding to the success of their impressive 20-year legacy in the student housing industry,” said Demiranda. “I look forward to collaborating with our team to achieve ambitious goals and sharing our unwavering commitment to creating successful communities.”
“We’re excited to welcome Thomas to the Campus Advantage executive team as the leader of our revenue efforts,” said Mike Peter, CEO. “Thomas has proven expertise in driving revenue and forging significant partnerships in the real estate industry, and I look forward to expanding his strategic insights and impact across our portfolio of communities.
About Campus Advantage
Campus Advantage® is a real estate investment management firm fostering financially prosperous, higher education student housing communities through its acquisition, property management, revenue management, marketing, and consulting services. Since its founding in 2003, Campus Advantage has been creating successful communities that provide rewarding living, learning, and career experiences, and as a result has become one of the fastest growing private student housing companies in the nation. The company’s asset acquisition and management strategies combined with its dedication to residence life and student development have made Campus Advantage one of the largest student housing and property management companies in the United States. We believe the future lives here. Learn more at www.campusadv.com.
Catalyst is an award-winning, Google-certified, full-service marketing agency in Austin specializing in real estate marketing for multifamily, student housing, senior living, commercial, and residential verticals. Since its founding in 2007, Catalyst has been creating and promoting brands that foster community and add value to people’s lives, specializing in data-driven, generational research-based marketing strategies that accelerate turning leads into leases and demonstrating ROI to our clients through real-time reporting. Fueled by gold-standard service values, Catalyst is dedicated to thriving relationships with our strategic partners. Learn more at www.thelyst.com.