Student Housing Case Study: Founder’s Hall
Location: Tempe, Arizona
University: University of Advancing Technology
Founder’s Hall is a 260-bed student housing property situated right on the University of Advancing Technology campus in Tempe, Arizona. Campus Advantage was engaged in the fall of 2016 to implement its signature Students First® experience – a program designed to ensure that residents who choose to live at Campus Advantage communities have more opportunities to achieve success both now and in the future. Founder’s Hall lacked a robust calendar of resident events and overall community feel, and Campus Advantage was hired for their award-winning ResidentAssistant.com student resources and residence life experience to improve resident relations by committing to a higher level of resident satisfaction and success. Upon taking over the management of Founder’s Hall, Campus Advantage implemented new and innovative residence life programming, prompting a substantial increase in renewals among current residents. This also led to higher year-over-year annual occupancy trends at the property, a previous challenge due to the semester lease terms.
Throughout the transition, Campus Advantage also developed a strong working relationship with the University of Advancing Technology’s executive leadership team, enrollment services department, and financial aid department. The evolving relationships allowed all parties to collaborate on aggressive marketing and leasing campaigns, leading to increased capture ratios and more newly enrolled UAT students choosing Founder’s Hall as their housing option. These results were achieved through clear communication amongst all parties, daily meetings with UAT leadership, and a common goal to serve the residents at Founder’s Hall with the best hospitality and living experience.
Through these initiatives, Campus Advantage was able to achieve 100% occupancy at Founder’s Hall for fall 2019.