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Paseo Place

Paseo Place

Student Housing Case Study: Paseo Place Location: San Diego, California University: San Diego State University In 2019, Campus Advantage was hired to perform due diligence on a 246-bed asset that was 87% pre-leased. The property had a slow start with their marketing...
The Verge Orlando

The Verge Orlando

Student Housing Case Study: The Verge Orlando Location: Orlando, FL University: University of Central Florida Campus Advantage acquired The Edge in Orlando, Florida in March 2016. Campus Advantage immediately implemented a value-add strategy to reposition the asset as...
MOVE-IN 2016

MOVE-IN 2016

Student Housing Case Study: MOVE-IN 2016 Each year, Campus Advantage employees submit ideas and vote on a theme to use portfolio-wide for move-in season. 2016’s theme drew inspiration from the colorful, upbeat atmosphere of music festivals. Catalyst created a variety...
Spring Campaign 2016

Spring Campaign 2016

Student Housing Case Study: Spring Campaign 2016 The 2016 Spring Campaign was a portfolio-wide integrated marketing campaign conducted across 25 Campus Advantage properties. Each property hosted a major event strategically designed to attract college students before...
Renewal 2016

Renewal 2016

Student Housing Case Study: Renewal 2016 Campus Advantage kicked off the 2016 renewal season with a refreshed portfolio-wide move-in themed campaign. The theme — Move-In Fest — was well received by residents and acted as a strong reminder of the brand that a resident...