Location: West Lafayette, Indiana

Background

In 2016, Campus Advantage was engaged by an owner/operator of a conventional 731-bed multi-family property in close proximity to Purdue University. The property marketed mostly to young professionals and was struggling to reach occupancy over 75%. Campus Advantage took over management and Catalyst, Campus Advantage’s marketing partner, was engaged to rebrand the property to better appeal to students and graduates. Campus Advantage’s Students First® residence life programming was implemented, along with a strong marketing and leasing campaign. The property underwent capital improvements which were highlighted in the new marketing materials. With the new marketing approach to strategically target students, and by improving the overall resident experience, the property was able to reach 100% occupancy in both 2017 and 2018, renewed over 55% of residents in 2018, and achieved 8% rent growth following the property improvements.