Plymouth, NY

plymouth featured

Student Housing Case Study: Plymouth, NY

Operational Assessment

Campus Advantage was engaged by the owner/operator of a portfolio of properties serving Plymouth State University. The owner’s goal was to sell the assets and retire, but they knew they needed to improve operations and increase occupancy before finding a prospective buyer, so they hired Campus Advantage to perform an operational assessment. In order to provide operational recommendations, the Campus Advantage team interviewed the site staff, toured the properties, conducted student intercept surveys, reviewed historical documents, and surveyed the market. Operational data and budgets provided by the owner were reviewed to create a comparative budget using industry benchmarks to illustrate the variances versus an average portfolio of this size. Campus Advantage primarily focused on identifying ways to streamline operations to increase efficiency. Furthermore, the team offered suggestions to strengthen the portfolio brand as the properties were located throughout the town at multiple locations and did not have a uniform style.

Campus Advantage’s assessment included the following:

Market Factors:

  • An overview of competitive properties in the market
  • A rate comparison to market averages
  • Enrollment trends for Plymouth State University


Marketing and Leasing:

  • Branding recommendations
  • Recommendations on tiered incentives for renewals
  • By-the-bed, individual leasing implementation
  • Website review and recommendations
  • Strategies to track effectiveness of marketing tools



  • Recommendations on additional amenities and outdoor features
  • Recommendations on audio/video features in the leasing office
  • Preventative maintenance schedule to focus on sustainability



  • Additional training recommendations
  • Staffing/job duties assessment
  • Recommendations on management systems and accounting procedures

Residence Life:

  • Event schedule implementation
  • Advisement on campus relations


After providing the initial operations assessment, Campus Advantage was subsequently engaged to provide operations consulting to assist with the implementation of the recommendations. During Campus Advantage’s consulting engagement, the portfolio reached pre-leasing goals at a record rate and was 100% pre-leased by February for an August move-in. The owner was then able to successfully sell all of the assets within the portfolio.